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81.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
82.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 HOO.
83.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU.
84.
Everything you need to know about marketing / Patrick Forsyth by
Edition: 2nd ed.
Publication details: New Delhi : Kogan Page, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
85.
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2009
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 SMI.
86.
Great answers to tough marketing questions / P.R. Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SMI.
87.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 WIL.
88.
An introduction to market & social research : planning & using research tools & techniques / Karen Adams & Ian Brace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Other title:
  • Introduction to market and social research
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 ADA.
89.
Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHE. Items available for reference: Learning Resource Centre: Not For Loan (1).
90.
The mobile revolution : the making of mobile services worldwide / Dan Steinbock. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : New Delhi : Kogan Page, c2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 384.33 STE.
91.
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace. by Series: Market research in practice series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : New Delhi : Kogan Page, 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BRA. Items available for reference: Learning Resource Centre: Not For Loan (1).
92.
Adland : a global history of advertising / Mark Tungate. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Other title:
  • Ad land
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.109 TUN.
93.
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 FLO.
94.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page Limited, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
95.
The new strategic brand management : advanced insights and strategic thinking Jean-Noel Kapferer by
Edition: 5th ed.
Publication details: New Delhi : London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 KAP.
96.
Communicate to win / Richard Denny. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2011
Other title:
  • Communicate to win : learn the secrets of successful communication and presentation
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.45 DEN.
97.
Motivate to win / Richard Denny. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page, 2011
Other title:
  • Motivate to win : learn how to motivate yourself and others to really get results
Availability: Not available: Learning Resource Centre: Checked out (1).
98.
Winning new business : essential selling skills for non-sales people / Richard Denny. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 DEN.
99.
Distribution channels : understanding and managing channels to market / Julian Dent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.788 DEN.
100.
The new boss : how to survive the first 100 days / Peter Fischer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: German
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4 FIS.
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