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Advertising Iain MacRury
Material type:
TextSeries: Routledge introductions to media and communicationsPublication details: London ; New York : Routledge, 2009.Description: xvii, 318 p. : ill. ; 22 cmISBN: - 9780415251266
- 659.1 MAC
Contents:
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 659.1 MAC (Browse shelf(Opens below)) | Available | 1235 |
Total holds: 0
Includes bibliographical references (p. [289]-314) and index.
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
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