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	1.	Marketing research David A Aaker, V Kumar and George S Day by Aaker, David A Kumar, V Day, George S Edition: 9th ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley India c2007, 2009 Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 AAK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 AAK. Add to cart (remove)
	2.	Kellogg on integrated marketing Edited by Dawn Iacobucci and Bobby Calder by Iacobucci, Dawn Calder, Bobby Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley India c2003, 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEL. Add to cart (remove)
	3.	Magic numbers for consumer marketing: Key measures to evaluate marketing success by John Davis by Davis, John Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley India c2005, 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DAV. Add to cart (remove)
	4.	Marketing genius by Peter Fisk. by Fisk, Peter Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: New Delhi Wiley India c2006 Online access: Table of contents only Publisher description Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FIS. Add to cart (remove)
	5.	Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by Fragasso, Philip M, 1950- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online access: Publisher description Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FRA. Add to cart (remove)
	6.	The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.]. by Ford, David Berthon, Pierre IMP Project Group Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; New York : J. Wiley, c2002 Online access: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR. Add to cart (remove)
	7.	The 22 Immutable Laws of Marketing in Asia by Al Ries, Jack Trout and Paul Temporal by Ries, Al Trout, Jack Temporal, Paul Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore John Wiley 2003 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE. Add to cart (remove)
	8.	Marketing for dummies by Alexander Hiam by Hiam, Alexander Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Hoboken, NJ Wiley c2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 HIA. Add to cart (remove)
	9.	The portable MBA in marketing by Charles D. Schewe and Alexander Watson Hiam by Schewe, Charles D Hiam, Alexander Series: The portable MBA series Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1998 Online access: Contributor biographical information Publisher description Table of Contents Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SCH. Add to cart (remove)
	10.	Marketing research / Carl McDaniel, Jr., Roger Gates. by McDaniel, Carl D Gates, Roger H, 1942- Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley India, 2011, c2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 MCD. Items available for reference: Learning Resource Centre: Not For Loan (1). Add to cart (remove)
	11.	Marketing research / David A. Aaker ... [et al.]. by Aaker, David A Kumar, V Leone, Robert P Day, George S Edition: 11th ed. International student version Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley India, 2016, c2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 AAK-11ed. Add to cart (remove)
	12.	Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin. by Artun, Omer, 1969- Levin, Dominique, 1971- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley India, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 ART. Add to cart (remove)
	13.	Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester by Hester, Edward L Series: Wiley small business editions Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1996 Online access: Table of Contents Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 HES. Add to cart (remove)
	14.	Marketing analytics : data-driven techniques with Microsoft Excel by Wayne L. Winston by Winston, Wayne L Material type: Text; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN : John Wiley & Sons, c2014 Online access: Companion website with downloadable Excel files used in this book. Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80072 WIN. Add to cart (remove)

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