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	1.	Advertising and promotion : an integrated marketing communications approach by Chris Hackley by Hackley, Chris Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications, c2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 HAC. Add to cart (remove)
	2.	Fashion brands: branding style from Armani to Zara by Mark Tungate by Tungate, Mark Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 TUN. Add to cart (remove)
	3.	Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila by Maila, Ville Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SHO. Add to cart (remove)
	4.	Advertising Iain MacRury by MacRury, Iain Series: Routledge introductions to media and communications Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 MAC. Add to cart (remove)
	5.	The advertising handbook edited by Helen Powell ... [et al.]. by Powell, Helen Powell, Helen Brierley, Sean. Advertising handbook Series: Media practice Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 ADV. Add to cart (remove)
	6.	Ogilvy on advertising by David Ogilvy by Ogilvy, David Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Prion 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 OGI. Add to cart (remove)
	7.	The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by Ryan, Damian Jones, Calvin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, c2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA. Add to cart (remove)
	8.	Adland : a global history of advertising / Mark Tungate. by Tungate, Mark, 1967- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2008 Other title: Ad land Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.109 TUN. Add to cart (remove)
	9.	The best digital marketing campaigns in the world II / Damian Ryan. by Ryan, Damian Edition: [2nd ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-2ed. Add to cart (remove)
	10.	Advertising transformed : the new rules for the digital age / Fons Van Dyck. by Van Dyck, Fons Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page Limited, c2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 VAN. Add to cart (remove)
	11.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by Strong, Colin (Business writer) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR. Add to cart (remove)
	12.	Guerrilla marketing on the Internet : the complete guide to making money on-line / Jay Conrad Levinson and Charles Rubin by Levinson, Jay Conrad Rubin, Charles Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Judy Piatkus, c1995 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.872 LEV. Add to cart (remove)
	13.	Creative strategies : idea management for marketing, advertising, media and design by Mario Pricken. by Pricken, Mario Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; New York : Thames & Hudson, 2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 PRI. Add to cart (remove)
	14.	Newsjacking : the Urgent Genius of real-time advertising by Grant Hunter and Jon Burkhart by Hunter, Grant Burkhart, Jon Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Thames & Hudson, 2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HUN. Add to cart (remove)

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