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1.
Focus: the future of your company depends opn it by Al Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Harper Collins 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE.
2.
The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; New York : J. Wiley, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
3.
Essentials of marketing : a marketing strategy planning approach by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PER.
4.
Marketing Management for Nonprofit Organizations by Adrian Sargeant by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.822 SAR.
5.
The portable MBA in marketing by Charles D. Schewe and Alexander Watson Hiam by Series: The portable MBA series
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SCH.
6.
Techno-ready marketing by A Parasuraman and Charles L Colby by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Free Press c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PAR.
7.
Be a network marketing superstar: The one book you need to make more money than you ever thought possible by Mary Christensen with Wayne Christensen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York AMACOM American Management Association c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 CHR.
8.
1001 ideas to create retail excitement by Edgar A Falk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Prentice Hall c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82 FAL.
9.
Marketing places: attracting investment, industry and tourism to cities, states and nantions / Philip Kotler, Donald H Haider and Irving Rein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Free Press, c1993
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.604220 KOT.
10.
Marketing by Paul Baines, Chris Fill and Kelly Page by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press c2008,2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 BAI.
11.
Marketing research: tools and technologies by Nigel Bradely by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BRA.
12.
Breakthrough marketing plans: How to stop wasting time and start driving growth by Tim Calkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CAL.
13.
CustomerCentric selling / by Michael T. Bosworth and John R. Holland. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 BOS.
14.
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International series in quantitative marketing ; 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • 12063659
Publication details: New York : Springer, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80028574 BLA.
15.
The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay by
Publication details: New York : Free Press, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 KEL.
16.
Customers.com : how to create a profitable business strategy for the Internet and beyond / Patricia B. Seybold with Ronni T. Marshak. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Times Business, c1998
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.81202854678 SEY.
17.
Webonomics : nine essential principles for growing your business on the World Wide Web / Evan I. Schwartz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Broadway Books, 1998, c1997
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 SCH.
18.
Digital Darwinism : 7 breakthrough business strategies for surviving in the cutthroat Web economy / Evan I. Schwartz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Broadway Books, c1999
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.054678 SCH.
19.
Hyperwars : eleven strategies for survival and profit in the era of online business / Bruce Judson with Kate Kelly by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Scribner, c1999
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.054678 JUD.
20.
Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism / Guy Kawasaki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : HarperBusiness, 1992
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KAW.
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