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21.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
22.
Adland : a global history of advertising / Mark Tungate. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Other title:
  • Ad land
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.109 TUN.
23.
DRAFTFCB+Ulka brand building advertising : concepts and cases (Case Book 2) / M.G. Paramewaran. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, c2011
Other title:
  • Brand building advertising
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.10954 PAR.
24.
Truth, lies, and advertising : the art of account planning / Jon Steel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 STE.
25.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A Belch, Keyoor Purani by
Edition: 9th ed.
Publication details: New Delhi : TMH, 2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 BEL-9ed, ...
26.
Advertising and sales management / C. N. Sontakki by
Edition: 3rd rev. ed.
Publication details: New Delhi : Kalyani Publisher, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SON.
27.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: [2nd ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-2ed.
28.
Advertising transformed : the new rules for the digital age / Fons Van Dyck. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Limited, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 VAN.
29.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen by
Publication details: New Delhi : OUP, c2007
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.872 GAY, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.872 GAY.
30.
Effect of TV advertisements on children buying behaviour with special reference to fast moving consumer good / Ramjilal Choudhary; Under guidance of Punam Mishra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Jaipur : JK Lakshmipat University, 2015
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: MBA2013/PR160.
31.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR.
32.
Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Martin Sorrell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, c2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 ROG.
33.
Corporate communications : A 21st century primer / Joseph Fernandez by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response Books, 2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.45 FER.
34.
Advertising management : U C Mathur text & cases / by
Edition: Rev. 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : New Age International, 2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 MAT.
35.
Advertising and promotion : by George E Belch, Michael A Belch an integrated marketing communications perspective / by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : TMH, 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 BEL.
36.
Foundations of advertising : theory and practice / S A Chunawalla, K C Sethia by
Edition: 5th rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai : Himalaya Pub. House, 2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 CHU.
37.
Advertising management / Jaishri Jethwaney, Shruti Jain by
Edition: 2nd ed.
Publication details: New Delhi : OUP, 2015, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 JET. Items available for reference: Learning Resource Centre: Not For Loan (1).
38.
Social media marketing / Tracy Tuten, Michael Solomon by
Publication details: New Delhi : Pearson, 2015, c2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.872 SOL, ...
39.
Advertising and promotion : an integrated brand approach / Richard J. Semenik ... [et.al.] by
Edition: 6th ed.
Publication details: Delhi : Cengage Learning, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.111 GUI-6ed.
40.
The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay by
Publication details: New York : Free Press, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 KEL.
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