Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan.
Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010.Description: 8 v. : ill. 25 cmISBN:- 9788132103004
- 658.80092 SHE
Contents:
v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference | Learning Resource Centre | Reference Collection | 658.80092 SHE (Browse shelf(Opens below)) | Not for loan | 1331 | ||
Reference | Learning Resource Centre | Reference Collection | 658.80092 SHE (Browse shelf(Opens below)) | Not for loan | 1332 | ||
Reference | Learning Resource Centre | Reference Collection | 658.80092 SHE (Browse shelf(Opens below)) | Not for loan | 1333 | ||
Reference | Learning Resource Centre | Reference Collection | 658.80092 SHE (Browse shelf(Opens below)) | Not for loan | 1334 | ||
Reference | Learning Resource Centre | Reference Collection | 658.80092 SHE (Browse shelf(Opens below)) | Not for loan | 1335 | ||
Reference | Learning Resource Centre | Reference Collection | 658.80092 SHE (Browse shelf(Opens below)) | Not for loan | 1336 | ||
Reference | Learning Resource Centre | Reference Collection | 658.80092 SHE (Browse shelf(Opens below)) | Not for loan | 1337 | ||
Reference | Learning Resource Centre | Reference Collection | 658.80092 SHE (Browse shelf(Opens below)) | Not for loan | 1338 |
Total holds: 0
Includes bibliographical references and index.
v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.
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