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61.
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu by
Publication details: New Delhi : Vikas Pub. House, Routledge, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 338.4791 KOZ.
62.
Business relationship manager : careers in IT service management / Ernest Brewster. by Series: BCS guides to IT roles
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books, 2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 BRE.
63.
Trout on strategy : capturing mindshare, conquering markets / Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4012 TRO.
64.
Library management : trends and opportunities / editors Roshan Lal Raina, Dinesh K. Gupta, Rames C. Gaur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, c2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 020 LIB.
65.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl, Dharam Vir Kalra by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 CHO-6ed.
66.
Retailing management / Aditi R. Khandelwal by
Publication details: Jaipur : RBSA Publishers, 2016
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.87 KHA, ...
67.
MKTG: a South Asian perspective / Charles W Lamb ... [et.al.] by
Publication details: Delhi : Cengage Learning, c2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MKT.
68.
Marketing management / Michael R Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Publication details: Delhi : Cengage Learning, 2011, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CZI.
69.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock, Jayantaa Chatterjee by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson, 2018
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 LOV-8ed, ...
70.
Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson, c2016
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8 KOT-15ed, ...
71.
Marketing management : Indian Cases.
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Pearson, c2018
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 MAR, ...
72.
The Invisible continent : four strategic imperative of the new economy / Kenichi Ohmae by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Nicholas Brealey, c2000
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4012 OHM.
73.
Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism / Guy Kawasaki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : HarperBusiness, 1992
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KAW.
74.
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by Series: Financial Times Prentice Hall books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 CAG.
75.
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: AMACOM, c2000
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 BEA.
76.
Marketing online : low-cost, high-yield strategies for small businesses & professionals / Marcia Yudkin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Plume, c1995
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.84 YUD.
77.
Marketing management / Priyanka Gite by
Publication details: New Delhi : Taxmann, [2013]
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 GIT, ...
78.
Lobby management to ensure faster customer services by Raghav, Bansal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : JK Lakshmipat University, 2019
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 2017BBA022/656.
79.
Imaging services at Radiology of Narayana Multispecialty Hospital by Hamant, Yadav by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jaipur : JK Lakshmipat University, 2019
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 2017BBA040/672.
80.
Marketing : an introduction by Gary Armstrong, Philip Kotler and Marc Oliver Opresnik by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida: Pearson; 2017
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 ARM.
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