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1.
Develop your marketing skills / Neil Richardson and Ruth Gosnay. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIC.
2.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU.
3.
Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHE. Items available for reference: Learning Resource Centre: Not For Loan (1).
4.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-U.
5.
From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 JOL.
6.
Trout on strategy : capturing mindshare, conquering markets / Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4012 TRO.
7.
The Invisible continent : four strategic imperative of the new economy / Kenichi Ohmae by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Nicholas Brealey, c2000
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4012 OHM.
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