Marketing: creating value for customers by Gilbert A. Churchill, Jr. and J. Paul Peter.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.8 CHU (Browse shelf(Opens below))	Available		1225

Total holds: 0

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Previous	658.8 CHA Marketing Management: A Finance Emphasis	658.8 CHA Internet marketing: a practical approach	658.8 CHE Key marketing skills :	658.8 CHU Marketing: creating value for customers	658.8 CLO Marketing management : a customer-oriented approach	658.8 CON Managing and shaping innovation	658.8 CUR Current contents in management: marketing.	Next

Includes bibliographical references (p. [587]-605) and indexes.

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