Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani

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Material type: Text

TextLanguage: English Publication details: New Delhi TMH c2007, 2010Edition: 7th edDescription: xxxiii, 1075pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Learning Resource Centre		659.113 BEL (Browse shelf(Opens below))	Available	11814
Books	Learning Resource Centre	Reserve Books	659.113 BEL (Browse shelf(Opens below))	Not for loan	9940
Books	Learning Resource Centre		659.113 BEL (Browse shelf(Opens below))	Available	4505
Books	Learning Resource Centre	Compact Shelving	659.113 BEL (Browse shelf(Opens below))	Available	432
Books	Learning Resource Centre	Compact Shelving	659.113 BEL (Browse shelf(Opens below))	Available	433
Books	Learning Resource Centre	Compact Shelving	659.113 BEL (Browse shelf(Opens below))	Available	434

Total holds: 0

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Previous	659.111 BAT Advertising management	659.111 BAT Advertising management	659.111 BAT Advertising management	659.113 BEL Advertising and promotion: an integrated marketing communications perspective	659.113 BEL Advertising and promotion: an integrated marketing communications perspective	659.113 BEL Advertising and promotion: an integrated marketing communications perspective	660 DRY Dryden's outline of chemical technology for the 21st century	Next

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