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Managing Indian brand : marketing concepts and strategies / S. Ramesh Kumar
Publication details: Vikas Pub. House, Noida : 2010.Edition: 2nd edDescription: xii, 356pISBN:- 9788125913085
- 658.8270954 KUM
Contents:
Changing marketing scenario -- Managing product lines in the present day context -- Managing brands: practice-oriented dimensions -- Consumer behaviour and its implications on marketing strategies -- Business to business marketing: need for a conceptual focus -- Contemporary issues in marketing
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | 658.8270954 KUM (Browse shelf(Opens below)) | Available | 4378 |
Total holds: 0
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| 658.82701 BRA Philosophy of branding: great philosophers think brands | 658.82702854678 ROW Digital branding : | 658.827059 PAN Building brands in the Indian market | 658.8270954 KUM Managing Indian brand : | 658.83 AAK Marketing research | 658.83 AAK Marketing research | 658.83 AAK Marketing research |
Changing marketing scenario -- Managing product lines in the present day context -- Managing brands: practice-oriented dimensions -- Consumer behaviour and its implications on marketing strategies -- Business to business marketing: need for a conceptual focus -- Contemporary issues in marketing
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