How to write a marketing plan / John Westwood.
Material type:
TextSeries: Creating successPublication details: New Delhi : Kogan Page, 2013.Edition: 4th edDescription: xii, 172 p. : illSubject(s): DDC classification: - 658.802 23 WES
- HF5415.13 .W48 2013eb
Contents:
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
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Learning Resource Centre | 658.802 WES (Browse shelf(Opens below)) | Available | 5927 |
Total holds: 0
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| 658.802 PRO Strategic marketing: an introduction | 658.802 SIN Strategic management and marketing / | 658.802 WAL Marketing strategy : | 658.802 WES How to write a marketing plan / | 658.802 WIL Strategic marketing management: planning implementation and control | 658.804 BUT Product marketing for technology company | 658.804 CHE Industrial marketing: text and cases |
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
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