Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij
Material type: TextPublication details: Thousand Oaks : SAGE Publications, c2011.Edition: 2nd edDescription: xv, 401 p. : ill. ; 24 cmISBN:- 9781412979900
- 658.8342 MOO
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.8342 MOO (Browse shelf(Opens below)) | Available | 872 |
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Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.
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