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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob by
Edition: 3rd ed.
Publication details: New Delhi : Pearson, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL.
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2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M G Parameswaran, Isaac Jacob by
Edition: 4th ed.
Publication details: Chennai : Pearson, c2015
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.827 KEL-4ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.827 KEL-4ed.
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