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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M G Parameswaran, Isaac Jacob

By: Contributor(s): Publication details: Pearson, Chennai : c2015.Edition: 4th edDescription: xxix, 586 pISBN:
  • 9789332542204
Subject(s): DDC classification:
  • 658.827 KEL-4ed
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Learning Resource Centre Compact Shelving 658.827 KEL-4ed (Browse shelf(Opens below)) Available 14035
Books Books Learning Resource Centre Compact Shelving 658.827 KEL-4ed (Browse shelf(Opens below)) Available 14034
Books Books Learning Resource Centre Reserve Books 658.827 KEL-4ed (Browse shelf(Opens below)) Not for loan 14033
Books Books Learning Resource Centre 658.827 KEL-4ed (Browse shelf(Opens below)) Available 14032
Books Books Learning Resource Centre 658.827 KEL-4ed (Browse shelf(Opens below)) Available 14031
Total holds: 0

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