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1.
Advertising and promotion : an IMC approach / by Terence A Shimp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning, c2007
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 SHI, ...
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2.
Advertising and promotion and other aspects of intergrated marketing communications / Terence A Shimp, J Craig Andrews by
Edition: 9th ed.
Publication details: Delhi : Cengage Learning, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 SHI-9ed.
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