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21.
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 FLO.
22.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page Limited, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
23.
Winning new business : essential selling skills for non-sales people / Richard Denny. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 DEN.
24.
Distribution channels : understanding and managing channels to market / Julian Dent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.788 DEN.
25.
Blog, podcast, Google, sell : the complete guide to making online profit / Cresta Norris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 NOR.
26.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-U.
27.
Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.10688 KEY. Items available for reference: Learning Resource Centre: Not For Loan (1).
28.
From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 JOL.
29.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80019 GEO.
30.
The consumer mind : brand perception and the implication for marketers / Pepe Martinez. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 MAR.
31.
The better mousetrap : brand invention in a media democracy / Simon Pont. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PON.
32.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 YOU.
33.
How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WES.
34.
Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 HAG.
35.
Starting a business from home / Colin Barrow. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.01412 BAR.
36.
Key skills for professionals : how to succeed in professional services / Alan Pannett, Shalini Sequeira, Andrew Dines, Andrew Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 650.1 KEY.
37.
Essential law for marketers / Ardi Kolah. by Series: Guru in a bottle
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 343.4208 KOL.
38.
Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
39.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: [2nd ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-2ed.
40.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82702854678 ROW.
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