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Newsjacking : the Urgent Genius of real-time advertising by Grant Hunter and Jon Burkhart
Material type:
TextPublisher: London : Thames & Hudson, 2013Description: 224 pISBN: - 9780500516720
- 658.827 22 HUN
Contents:
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | Design | 658.827 HUN (Browse shelf(Opens below)) | Available | 14351 |
Total holds: 0
Includes bibliographical references and index.
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
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