Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar
Publication details: Pearson, Delhi : c2016.Edition: 11th edDescription: xxvii, 508 pISBN:- 9789332555099
- 658.8342 SCH-11ed
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Learning Resource Centre | 658.8342 SCH-11ed (Browse shelf(Opens below)) | Available | 14560 | ||
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Learning Resource Centre | 658.8342 SCH-11ed (Browse shelf(Opens below)) | Available | 11771 | ||
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Learning Resource Centre | 658.8342 SCH-11ed (Browse shelf(Opens below)) | Available | 10310 |
Part.1. Consumers, marketers and technology --
1. Technology-driven consumer behavior --
2. Segmentation, targeting and positioning --
Part.2. The consumer as an individual --
3. Consumer motivation and personality --
4. Consumer perception --
5. Consumer learning --
6. Consumer attitude formation and change --
Part.3. Communication and consumer behavior --
7. Persuading consumers --
8. From print and broadcast advertising to social and mobile media --
9. Reference groups and word-of-mouth --
Part.4. Consumers in their social and cultural settings --
10. The family and its social standing --
11. Culture's influence on consumer behavior --
12. Cross-cultural consumer behavior: an international perspective --
Part.5. Consumers decision-making, marketing ethics, and consumers research --
13. consumer decision-making and diffusion of innovations --
14. Marketing ethics and social responsibility --
15. Consumer research.
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