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	1.	Marketing moves: a new approach to profits, growth, and renewal by Philip Kotler, Dipak C. Jain and Suvit Maesincee by Kotler, Philip Jain, Dipak C (Dipak) Maesincee, Suvit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2002 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KOT. Add to cart (remove)
	2.	Marketing management : text and cases by Robert J. Dolan by Dolan, Robert J Series: McGraw-Hill/Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2002 Online access: Publisher description Table of contents Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DOL. Add to cart (remove)
	3.	Spanning Silos: The New CMO Imperative by David A. Aaker by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston Harvard Business School Press 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AAK. Add to cart (remove)
	4.	What is Marketing? Silk, Alvin J. by Silk, Alvin J Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston Harvard Business School Pres 2006 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SIL. Add to cart (remove)
	5.	Marketing: creating value for customers by Gilbert A. Churchill, Jr. and J. Paul Peter. by Churchill, Gilbert A Peter, J. Paul Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw Hill, c1998 Online access: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHU. Add to cart (remove)
	6.	Strategic marketing by Davie W Cravens and Nigel F Piercy by Cravens, David W Piercy, Nigel F Series: McGraw-Hill/Irwin series in marketing Edition: 7th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2003 Online access: Publisher description Table of contents Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CRA. Add to cart (remove)
	7.	International marketing : managerial perspectives / Subhash C. Jain and Lewis R. Tucker, Jr. by Jain, Subhash C, 1942- Tucker, Lewis R, 1943- [joint author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : CBI Pub. Co., c1979 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI. Add to cart (remove)
	8.	International marketing : managerial perspectives / edited by Subhash C. Jain and Lewis R. Tucker, Jr. by Jain, Subhash C, 1942- Tucker, Lewis R, 1943- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Kent Pub. Co., c1986 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI. Add to cart (remove)
	9.	Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C Mullins, John W. (John Walker) Edition: 6th ed. International edition 2008. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WAL. Add to cart (remove)
	10.	No cover image available No cover image available Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. by Hair, Joseph F Wolfinbarger, Mary F Ortinau, David J Bush, Robert P Edition: International edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 ESS. Add to cart (remove)
	11.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Edition: 8th ed. International edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008 Other title: Consumer behavior & marketing strategy Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 PET-8ed. Add to cart (remove)

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