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1.
Focus: the future of your company depends opn it by Al Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Harper Collins 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE.
2.
The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; New York : J. Wiley, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
3.
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, 2011,c2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.7 WIS.
4.
International marketing : managerial perspectives / Subhash C. Jain and Lewis R. Tucker, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : CBI Pub. Co., c1979
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
5.
International marketing : managerial perspectives / edited by Subhash C. Jain and Lewis R. Tucker, Jr. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1986
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
6.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 HOO.
7.
Distribution channels : understanding and managing channels to market / Julian Dent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.788 DEN.
8.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2010,c2008
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.7 DES, ... Items available for reference: Learning Resource Centre: Not For Loan (4)Call number: 658.7 DES, ...
9.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80019 GEO.
10.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 YOU.
11.
Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 HAG.
12.
Starting a business from home / Colin Barrow. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.01412 BAR.
13.
Essential law for marketers / Ardi Kolah. by Series: Guru in a bottle
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 343.4208 KOL.
14.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: [2nd ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-2ed.
15.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82702854678 ROW.
16.
Understanding markets and strategy : how to exploit markets for sustainable business growth / Malcolm Morley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MOR.
17.
Stickier marketing : how to win customers in a digital age / Grant Leboff. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 LEB.
18.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham by
Edition: 15th ed.
Publication details: New Delhi : McGraw Hill, 2014, c2011
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.84 CAT, ...
19.
Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. by Series: Marketing science series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page : 2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 BRI.
20.
Trout on strategy : capturing mindshare, conquering markets / Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4012 TRO.
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