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	1.	Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij by Mooij, Marieke de Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks : SAGE Publications, c2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 MOO. Add to cart (remove)
	2.	Consumer behavior by Leon G. Schiffman and Leslie Lazar Kanuk. by Schiffman, Leon G Kanuk, Leslie Lazar Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, NJ : Prentice Hall, c1994 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 SCH. Add to cart (remove)
	3.	Global marketing and advertising: understanding cultural paradoxes by Marieke De Mooij by DE Mooij, Marieke Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles Sage Publications c2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DE. Add to cart (remove)
	4.	Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Hammond, James, 1952- Series: Sunday Times business enterprise series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page Limited, c2008 Online access: Table of contents Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM. Add to cart (remove)
	5.	Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta by Loudon, David L Bitta, Albert J. Della Edition: 4th ed. Publication details: New Delhi : MGH, 2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 LOU. Add to cart (remove)
	6.	Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by Ariely, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Harper, c2008 Online access: Book web site Contributor biographical information Publisher description Availability: Items available for loan: Learning Resource Centre (1)Call number: 153.83 ARI. Add to cart (remove)
	7.	Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by Georges, Patrick M Georges, Patrick, 1953- Badoc, Michel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, 2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80019 GEO. Add to cart (remove)
	8.	Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by Hammond, James, 1952- Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia, PA : Kogan Page, 2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM. Add to cart (remove)
	9.	Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by Thaler, Richard H, 1945- Sunstein, Cass R Edition: Rev. and expanded ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Penguin Books, 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 330.019 THA. Add to cart (remove)
	10.	Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. by Bridger, Darren Series: Marketing science series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page : 2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 BRI. Add to cart (remove)
	11.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Edition: 8th ed. International edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008 Other title: Consumer behavior & marketing strategy Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 PET-8ed. Add to cart (remove)
	12.	Consumer bahaviour / Rajneesh Krishna by Rajneesh Krishna Publication details: New Delhi : OUP, c2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 RAJ. Add to cart (remove)
	13.	CB : A south asian perspective / Barry J. Babin, Eric G. Harris, Ashutosh Mohan by Babin, Barry J Harris, Eric G Ashutosh Mohan Publication details: Delhi : Cengage Learning, c2016 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 BAB. Add to cart (remove)
	14.	Contagious : why things catch on / Jonah Berger by Berger, Jonah Publication details: New York : Simon & Schuster, c2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 BER. Add to cart (remove)
	15.	The Mind of the market : how biology and psychology shape our economic lives / Michael Shermer by Shermer, Michael Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Holt Paperback, c2008 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 330.019 SHE. Add to cart (remove)
	16.	Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et.al.] by Merholz, Peter Schauer, Brandon Verba, David Wilkens, Todd Adaptive Path (Firm) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, CA : O'Reilly Media, 2008 Online access: Table of contents only Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 SUB. Add to cart (remove)
	17.	Ecological intelligence : how knowing the hidden impacts of what we buy can change everything / Daniel Goleman. by Goleman, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Penguin Books, 2010, c2009 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 333.7 GOL. Add to cart (remove)
	18.	Plight of electricity consumers in Rajasthan: An analysis of a consumer awareness suevey / CUTS.; supported by Ministry of Consumer Affairs, Food & Public Distribution, Government of India. by Cuts Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Jaipur : CUTS International, 2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 174 PLI. Add to cart (remove)
	19.	The age of surveillance capitalism: the fight for a human future at the new frontier of power by Shoshana Zuboff. by Zuboff, Shoshana Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : PublicAffairs, 2020 Availability: Items available for loan: Learning Resource Centre (1)Call number: 306.3 ZUB. Add to cart (remove)
	20.	Designing products people love : how great designers create successful products by Scott Hurff by Hurff, Scott [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mumbai : O'Reilly, 2022Copyright date: ©2016 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.5752 HUR. Add to cart (remove)

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Your search returned 20 results.