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Advanced customer analytics : Targeting, valuing, segmenting and loyalty techniques / Mike Grigsby

By: Series: Marketing science seriesPublication details: Kogan Page, 2016. New Delhi :Description: xiv, 249 pISBN:
  • 9780749477158
Subject(s): DDC classification:
  • 658.834 GRI
Contents:
1. Overview -- 2. Regression and factor analysis : an introduction -- 3. Retail : industry uniqueness -- 4. Retail : data uniqueness -- 5. Understanding and estimating demand -- 6. Price elasticity and discounts -- 7. Valuing marketing communications (marcomm) -- 8. Forecasting future demand -- 9. Targeting and right customers -- 10. Maximizing the impact of mailing -- 11. The benefits of product bundling -- 12. Estimating time of purchase -- 13. Investigating the time of product purchase -- 14. Increasing customer lifetime value -- 15. Modelling counts (transactions) -- 16. Quantifying complexity of customer behaviour -- 17. Designing effective loyalty programmes -- 18. Identifying loyal customers -- 19. Introduction to segmentation -- 20. Tools for successful segmentation -- 21. Drawing insights from segmentation -- 22. Creating targeted messages -- 23. RFM vs. segmentation -- 24. Marketing strategy: customers not competitors.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Learning Resource Centre 658.834 GRI (Browse shelf(Opens below)) Available 11073
Total holds: 0

1. Overview --
2. Regression and factor analysis : an introduction --
3. Retail : industry uniqueness --
4. Retail : data uniqueness --
5. Understanding and estimating demand --
6. Price elasticity and discounts --
7. Valuing marketing communications (marcomm) --
8. Forecasting future demand --
9. Targeting and right customers --
10. Maximizing the impact of mailing --
11. The benefits of product bundling --
12. Estimating time of purchase --
13. Investigating the time of product purchase --
14. Increasing customer lifetime value --
15. Modelling counts (transactions) --
16. Quantifying complexity of customer behaviour --
17. Designing effective loyalty programmes --
18. Identifying loyal customers --
19. Introduction to segmentation --
20. Tools for successful segmentation --
21. Drawing insights from segmentation --
22. Creating targeted messages --
23. RFM vs. segmentation --
24. Marketing strategy: customers not competitors.

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