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1.
Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FRA.
2.
Customer service training 101: quick and easy techniques that get great results by Renee Evenson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York American Management Association AMACOM c2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 EVE.
3.
Effective customer care by Pat Wellington by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 WEL.
4.
Loyalty rules! : how today's leaders build lasting relationships by Frederick F Reichheld by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2001
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8121 REI, ...
5.
Aftersales management: creating a successful aftersales strategy to reduce costs, improve customer service and increase sales by David Brock by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 BRO.
6.
Up close and personal: customer relationship marketing @ work by Paul R Gamble, Merlin Stone, Neil Woodcock and Bryan Foss by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GAM.
7.
Stop, ask, and listen : proven sales techniques to turn browsers into buyers by Kelley Robertson by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto : Wiley c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 ROB.
8.
Jeffrey Gitomer's little red book of sales answers. by Jeffrey H Gitomer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2006
Other title:
  • Little red book of sales answers
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 GIT.
9.
The customer differential : the complete guide to implementing customer relationship management / Melinda Nykamp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : BPI India Pvt Ltd, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 NYK.
10.
The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : BPI India Pvt Ltd, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.0019 BAC.
11.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU.
12.
Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : London : Kogan Page, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 NEW.
13.
Soul trader : putting the heart back into your business / Rasheed Ogunlaru. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 OGU.
14.
Stickier marketing : how to win customers in a digital age / Grant Leboff. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 LEB.
15.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8340285 STR.
16.
When digital becomes human : the transformation of customer relationships / Steven Van Belleghem. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Kogan Page, c2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 VAN.
17.
The lean supply chain : managing the challenge at Tesco / Barry Evans, Robert Mason. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 381.106541 EVA.
18.
The CRM handbook : a business guide to customer relationship management / Jill Dyché. by Series: Addison-Wesley information technology series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2004, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 DYC.
19.
Advanced customer analytics : Targeting, valuing, segmenting and loyalty techniques / Mike Grigsby by Series: Marketing science series
Publication details: New Delhi : Kogan Page, 2016
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 GRI.
20.
What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon : Portfolio, Penguin Random House India, 2008, c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 CHA.
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