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	1.	Fashion brands: branding style from Armani to Zara by Mark Tungate by Tungate, Mark Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 TUN. Add to cart (remove)
	2.	Brand management: research, theory and practice by Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre by Heding, Tilde Knudtzen, Charlotte F Bjerre, Mogens Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Routledge c2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HED. Add to cart (remove)
	3.	Darwin's brands : adapting to succeed / Anand Halve. by Halve, Anand Bhaskar, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thausand Oaks, Calif. : Response Books, 2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAL. Add to cart (remove)
	4.	Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by Smilansky, Shaz Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2009 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 SMI. Add to cart (remove)
	5.	The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by Williams, Alison Mullin, Roddy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2008 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 WIL. Add to cart (remove)
	6.	Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by Floor, Ko Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page, 2006 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 FLO. Add to cart (remove)
	7.	Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Hammond, James, 1952- Series: Sunday Times business enterprise series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New Delhi : Kogan Page Limited, c2008 Online access: Table of contents Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM. Add to cart (remove)
	8.	Brand management / Mahima Sagar ... [et.al.] by Sagar, Mahima Singh, Deepali Agarwal, D. P. Gupta, Achintya Publication details: New Delhi : Ane Books, 2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 BRA. Add to cart (remove)
	9.	The consumer mind : brand perception and the implication for marketers / Pepe Martinez. by Martinez, Pepe, 1960- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, c2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 MAR. Add to cart (remove)
	10.	The better mousetrap : brand invention in a media democracy / Simon Pont. by Pont, Simon Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, 2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PON. Add to cart (remove)
	11.	Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by Hammond, James, 1952- Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia, PA : Kogan Page, 2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM. Add to cart (remove)
	12.	Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. by Rowles, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82702854678 ROW. Add to cart (remove)
	13.	The definitive book of branding / edited by Kartikeya Kompella. by Kompella, Kartikeya [editor of compilation.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Sage, 2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 DEF. Add to cart (remove)
	14.	Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Martin Sorrell. by Rogers, Danny [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, c2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.113 ROG. Add to cart (remove)
	15.	Newsjacking : the Urgent Genius of real-time advertising by Grant Hunter and Jon Burkhart by Hunter, Grant Burkhart, Jon Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Thames & Hudson, 2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HUN. Add to cart (remove)
	16.	Color matters : branding and identity by Send Points Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hong Kong : SendPoints Publishing, 2014 Availability: Items available for loan: Learning Resource Centre (2)Call number: 725.21 COL, ... Add to cart (remove)

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