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Legends in marketing Shelby D. Hunt / edited by Jagdish N. Sheth.

By: Contributor(s): Material type: TextTextSeries: Legends in marketing Shelby D. HuntPublication details: New Delhi ; Thousand Oaks : SAGE, c2011.Description: 10 v. : ill. ; 25 cmISBN:
  • 9788132105206 (hbk. : alk. paper)
Other title:
  • Shelby D. Hunt [Portion of title]
Subject(s): DDC classification:
  • 658.80092 HUN
Contents:
v. 1. Marketing theory: the nature and scope of marketing / Paul Busch -- v. 2. Marketing theory: philosophy of science foundations of marketing / Jagdip Singh -- v. 3. Marketing theory: philosophy of science controversies in marketing / Roy D. Howell -- v. 4. Channels of distribution / James R. Brown -- v. 5. Macromarketing, ethics, and social responsibility: The development period / Scott J. Vitell -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period / John R. Sparks -- v. 7. Marketing management and strategy / Ranjan Varadarajan -- v. 8. Relationship marketing / Robert M. Morgan -- v. 9. Resource-advantage theory: the development period / O. C. Ferrell -- v. 10. Resource-advantage theory: the research tradition period / Dennis B. Arnett.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 1 Not for loan 1358
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 10 Not for loan 1367
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 2 Not for loan 1359
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 3 Not for loan 1360
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 4 Not for loan 1361
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 5 Not for loan 1362
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 6 Not for loan 1363
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 7 Not for loan 1364
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 8 Not for loan 1365
Reference Reference Learning Resource Centre Reference Collection 658.80092 HUN (Browse shelf(Opens below)) Vol. 9 Not for loan 1366
Total holds: 0

Includes bibliographical references and index.

v. 1. Marketing theory: the nature and scope of marketing / Paul Busch -- v. 2. Marketing theory: philosophy of science foundations of marketing / Jagdip Singh -- v. 3. Marketing theory: philosophy of science controversies in marketing / Roy D. Howell -- v. 4. Channels of distribution / James R. Brown -- v. 5. Macromarketing, ethics, and social responsibility: The development period / Scott J. Vitell -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period / John R. Sparks -- v. 7. Marketing management and strategy / Ranjan Varadarajan -- v. 8. Relationship marketing / Robert M. Morgan -- v. 9. Resource-advantage theory: the development period / O. C. Ferrell -- v. 10. Resource-advantage theory: the research tradition period / Dennis B. Arnett.

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