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Strategic brand management: creating and sustaining brand equity long term by Jean-Noel Kapferer
Material type:
TextLanguage: English Publication details: New Delhi Kogan page 2009Edition: 2nd edDescription: 443pISBN: - 8175541091
- 658.827 KAP
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | 658.827 KAP (Browse shelf(Opens below)) | Available | 414 |
Total holds: 0
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| 658.827 HED Brand management: research, theory and practice | 658.827 HUN Newsjacking : | 658.827 KAN Branding India: An Increadible story | 658.827 KAP Strategic brand management: creating and sustaining brand equity long term | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : building, measuring, and managing brand equity |
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