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Advertising and promotion : an integrated marketing communications approach by Chris Hackley
Material type:
TextPublication details: London Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmISBN: - 9781849201469
- 659.1 HAC
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Learning Resource Centre | 659.1 HAC (Browse shelf(Opens below)) | Available | 632 |
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| 659.1 DUT Integrated marketing communications / | 659.1 GUP Advertising : | 659.1 GUP Advertising : | 659.1 HAC Advertising and promotion : an integrated marketing communications approach | 659.1 KUM Integrated marketing communications / | 659.1 MAC Advertising | 659.1 OGI Confessions of an advertising man |
Includes bibliographical references (p. [311]-322) and index.
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