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81.
Blog, podcast, Google, sell : the complete guide to making online profit / Cresta Norris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 NOR.
82.
Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.10688 KEY. Items available for reference: Learning Resource Centre: Not For Loan (1).
83.
From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 JOL.
84.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2010,c2008
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.7 DES, ... Items available for reference: Learning Resource Centre: Not For Loan (4)Call number: 658.7 DES, ...
85.
Marketing research / Carl McDaniel, Jr., Roger Gates. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, 2011, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 MCD. Items available for reference: Learning Resource Centre: Not For Loan (1).
86.
Sales and distribution management : text and cases / Krishna K. Havaldar, Vasant M. Cavale by
Edition: 2nd ed.
Publication details: New Delhi : TMH, 2012, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 HAV.
87.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 ALB.
88.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A Belch, Keyoor Purani by
Edition: 9th ed.
Publication details: New Delhi : TMH, 2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 BEL-9ed, ...
89.
Marketing research : concepts, practices and cases / Sunanda Easwaran, Sharmila J. Singh by
Publication details: New Delhi : OUP, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 EAS.
90.
Relationship marketing / by Mark Godson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : New Delhi : Oxford University Press, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GOD.
91.
Brand management / Mahima Sagar ... [et.al.] by
Publication details: New Delhi : Ane Books, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 BRA.
92.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80019 GEO.
93.
Social marketing in India / Sameer Deshpande and Nancy R. Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Response, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DES.
94.
The handbook of strategic public relations and integrated communications / edited by Clarke L. Caywood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2012
Availability: Items available for reference: Learning Resource Centre: Not for loan (1)Call number: 659.2 HAN.
95.
The consumer mind : brand perception and the implication for marketers / Pepe Martinez. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 MAR.
96.
The better mousetrap : brand invention in a media democracy / Simon Pont. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PON.
97.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 YOU.
98.
How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WES.
99.
Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 HAG.
100.
Starting a business from home / Colin Barrow. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.01412 BAR.
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