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Develop your marketing skills / Neil Richardson and Ruth Gosnay.
Material type:
TextSeries: Publication details: London ; New Delhi : Kogan Page, c2011.Description: vi, 168 p. : ill. ; 22 cmISBN: - 9780749462246
- 658.8 22 RIC
- HF5415 .R5418 2011
Contents:
Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.8 RIC (Browse shelf(Opens below)) | Available | 4328 |
Total holds: 0
at the head of title "The Sunday Times"
Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
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