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21.
Marketing planning & strategy : Subhash C. Jain. cases / by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson., c2005
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 JAI.
22.
International marketing / Subhash C. Jain. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
23.
International marketing : managerial perspectives / edited by Subhash C. Jain and Lewis R. Tucker, Jr. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1986
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 JAI.
24.
Transformation and survival of business organisation / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 TRA.
25.
Global advances and innovations in IT and management / Editor S S Bhakar ... [et.al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Bloomsbury, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 GLO.
26.
Distribution and logistics management : a strategic marketing approach / D K Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Macmillan, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AGR.
27.
Develop your marketing skills / Neil Richardson and Ruth Gosnay. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIC.
28.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
29.
Great answers to tough marketing questions / P.R. Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SMI.
30.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page Limited, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
31.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-U.
32.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 ALB.
33.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 YOU.
34.
How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WES.
35.
Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
36.
Meeting the challenges of market in the recession by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad : Ahmedabad Management Assocuation, 2014
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1).
37.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: [2nd ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-2ed.
38.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th ed. International edition 2008.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WAL.
39.
Business relationship manager : careers in IT service management / Ernest Brewster. by Series: BCS guides to IT roles
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books, 2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 BRE.
40.
Trout on strategy : capturing mindshare, conquering markets / Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4012 TRO.
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