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161.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 ALB.
162.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A Belch, Keyoor Purani by
Edition: 9th ed.
Publication details: New Delhi : TMH, 2013
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.113 BEL-9ed, ...
163.
Marketing research : concepts, practices and cases / Sunanda Easwaran, Sharmila J. Singh by
Publication details: New Delhi : OUP, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 EAS.
164.
Relationship marketing / by Mark Godson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : New Delhi : Oxford University Press, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GOD.
165.
Brand management / Mahima Sagar ... [et.al.] by
Publication details: New Delhi : Ane Books, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 BRA.
166.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80019 GEO.
167.
Social marketing in India / Sameer Deshpande and Nancy R. Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Sage Response, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DES.
168.
The consumer mind : brand perception and the implication for marketers / Pepe Martinez. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 MAR.
169.
The better mousetrap : brand invention in a media democracy / Simon Pont. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 PON.
170.
Thought leadership : prompting businesses to think and learn / Laurie Young. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4092 YOU.
171.
How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WES.
172.
Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 HAG.
173.
Starting a business from home / Colin Barrow. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.01412 BAR.
174.
Key skills for professionals : how to succeed in professional services / Alan Pannett, Shalini Sequeira, Andrew Dines, Andrew Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 650.1 KEY.
175.
Essential law for marketers / Ardi Kolah. by Series: Guru in a bottle
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 343.4208 KOL.
176.
Branding your business : promote your business, attract customers, build your brand through the power of emotion / James Hammond. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
177.
Rural marketing / Pradeep Kashyap by
Edition: 2nd ed.
Publication details: New Delhi : Pearson, 2013, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KAS. Items available for reference: Learning Resource Centre: Not For Loan (1).
178.
Applied case studies in marketing / S. Shajahan by
Publication details: Delhi : Primus Books, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SHA. Items available for reference: Learning Resource Centre: Not For Loan (1).
179.
Rural management / Kriti Bardhan Gupta, Faizia Siddiqui, Iftikhar Alam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : CBS Publishers & Distributors Pvt. Ltd., 2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 GUP.
180.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: [2nd ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-2ed.
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